I’m a Design Director and creative strategist with 15+ years of experience building commercially successful collections across denim, ready-to-wear, outerwear, and lifestyle categories.

My work combines creative vision with commercial strategy - from trend research, concept development, and collection direction through product design, technical execution, and global sourcing. I’ve launched and scaled categories for brands including AFRM, Rachel Roy, and Tinseltown, developed private-label programs for leading national retailers, and led collections that delivered strong growth and retail performance.

Alongside established brand work, I partner with companies on freelance and special projects including apparel design, brand development, creative direction, and AI-assisted product visualization. I’m especially drawn to projects that require both a strong visual point of view and a practical understanding of how ideas move from concept to market.

Born in London and shaped by experiences across Los Angeles, New York, and global markets, I bring a culturally informed perspective to everything I create.

Currently open to freelance collaborations, consulting projects, and new leadership opportunities.